Matt Pelo

Matt Pelo

Product Leader / AI Strategist / Entrepreneur

Available for consulting

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Matt Pelo

Building what's next with AI.

A decade of shipping AI-powered products across fintech, healthcare, and creator tech — from zero-to-one startups to scaling teams.

Professional Experience

WellthPlan logo

WellthPlan

Current
Present

General Manager of WellthPlan, an AI-driven personal finance platform. Overseeing product and growth for Finn, an AI financial assistant that monitors accounts 24/7, surfaces proactive text alerts, and converts real transaction data into a personalized Wellth Score. Finn uses LLM-powered natural language to answer financial questions via iMessage, WhatsApp, and SMS — making AI-driven financial coaching accessible to everyday households.

AIfintechfinancial wellness
FrontRow logo

FrontRow

Director Of Product — led product strategy for a creator platform that launched personalized apps across iOS, Android, web, and TV. Drove AI-powered content personalization and recommendation features that deepened audience engagement and increased creator retention.

creator economymobile appsproduct
Beatbread logo

Beatbread

Developed company ERP platform tracking $86M in digital assets. Built ML-assisted underwriting tools that reduced processing time by 80% — enabling faster, data-driven advance decisions for artists. Saved $136K annually via a new contracting solution and implemented KYC requirements for 1,000+ customers securing $250M in origination capital.

ERPdigital assetsunderwriting
Zonos logo

Zonos

Managed a team of 8 product leaders across 5 cross-functional scrum teams. Restructured product manager's areas of ownership for 100% coverage of all company products. Created product strategy with key stakeholders for unified product roadmap and company initiatives. Deprecated 1500 legacy APIs by creating a GraphQL ecosystem and reduced API response time from 7 seconds to 1. Coordinated migration of 5.5M from legacy e-commerce extensions & platforms to cloud-based infrastructure.

product managementGraphQLcloud migration
American Logistics logo

American Logistics

Secured $24M of revenue by building cloud-based reservation and trip management platform enabling visibility into 3M+ passengers. Brokered 25,000 trips a month to drivers by constructing a nationwide B2B marketplace; removed manual agent involvement on 60% of trips. Laid groundwork to remove $2.3M of call center cost via an AI-powered virtual assistant resolving 45% of inbound calls.

cloud-basedB2B marketplaceAI-powered
DoneForYou logo

DoneForYou

Migrated 6 legacy applications into 1 modern cloud-based solution. Reduced software expense by over 400% by moving non-labor intensive API services to serverless functions. Managed backlog requirements for international teams across 4 different time zones.

cloud-basedserverlessinternational teams
Kenect logo

Kenect

Co-Founded a company that grew from 0-$100 million acquisition. Created business strategy for business text message and reputation management platform. Raised seed capital of 500K for start-up costs. Merged acquired company assets and products into scalable standard with unified development lifecycles. Migrated legacy products and 200K of ARR to new cloud-based platform.

start-upbusiness strategycloud-based